CAWR Branding

The Centre for Agreocology, Water and Resilience is one of Coventry University’s research centres.  It is the largest research centre in the world doing research on the links between agroecology and sustainable food systems, water management, and community and socio-ecological resilience.

They were looking for a way to move their branding in a different direction, away from the corporate look and feel of the main University branding. But mainly to be more reflective of the bright vibrant range of projects and countries they work in.

Working with the CAWR team, we developed a lively new brand style that uses the bold brand colours of Coventry University to full effect, combined with a strong use of photography and natural curved lines of their logo. The new branding has been implemented across all current marketing material.

Othen Creative has been a real pleasure to work with.  Steph took the time to gain an understanding of our work, so that she could communicate this effectively in the branding she developed for us, and the material she produced.  She brought a delightfully fresh and creative perspective, helping us achieve what we wanted, which was to move away from the corporate look of our marketing material.  I would highly recommend Othen Creative.

Mina Thompson – CAWR