Larging it
How to make large format and exhibition design work for your business. Exhibiting for the first time at an event is big decision, but a great opportunity to introduce your brand to new people and [...]
Which type of brand friend are you?
What is your visual brand and why it's so important. We all have brands that we feel ‘get us’ and who we feel happy to spend our money with. But this probably has more to [...]
It’s not what you say, but how you say it.
Why tone of voice is so important within your brand. There is more to a brand than a cool logo. Having the right brand identity can be what attracts your ideal customers and can set [...]
How to write a creative brief…
“If you don't say what you want, how can you expect to get what you want?” There’s a knack to writing a brief for a creative agency - If you get it right, your supplier [...]
Do I own my own brand?
OK, so you’ve got a logo for your business – and you are using this visual brand professionally to communicate with your customers every day. But have you considered how much ownership you actually have [...]
Toasted Soldiers. A better way of marketing the same thing.
Do you have children? I do. Two of them, Amie, age 6 and Jude age 4. If you have young children like me, you’ll recognise what I’m about to talk about. If your children have [...]
