It’s not what you say, but how you say it.
Why tone of voice is so important within your brand. There is more to a brand than a cool logo. Having the right brand identity can [...]
How to write a creative brief…
“If you don't say what you want, how can you expect to get what you want?” There’s a knack to writing a brief for a creative [...]
Do I own my own brand?
OK, so you’ve got a logo for your business – and you are using this visual brand professionally to communicate with your customers every day. But [...]
Toasted Soldiers. A better way of marketing the same thing.
Do you have children? I do. Two of them, Amie, age 6 and Jude age 4. If you have young children like me, you’ll recognise what [...]
